I always start with the same question: “What would help a Casting Director say yes?”

Here’s what sets my reels apart:

• Casting-first approach — Scenes are written and directed with casting psychology in mind

• Attention-grabbing from frame one — No long set-ups, no cutaways to your scene partner — you are the focus

• Tailored to your Casting Type — So CDs instantly know how to place you

• Casting Edit included — A punchy, trimmed version of your reel highlighting key emotional shifts (exactly what CDs need to see)

• Top-tier production — Cinema-grade cameras, sound, and lighting, plus clear direction to bring out your best

This isn’t about “looking professional” — it’s about giving CDs the clarity they need to match you to a role.

Firstly, I value my hard earned reputation. It's earnt by consistently making reels of the highest quality, that actually boost casting opportunities. I work with the same agents all the time because my approach is different - I start from the side of casting.

Together we find your type and brand, and I'll write. direct and film you a reel that spotlight's that.

That's why I should make your showreel.

In a word: believability. They want to see a real person, not a performance. Something authentic, emotionally truthful, and engaging within seconds.

CDs scroll through hundreds of submissions. If your reel has poor lighting, weak sound, or lacks presence? They’ll click straight to the next one.

My job is to make sure they don’t.

Here’s my take on it, (the short version):

Your Type is a mix of:

• The roles you naturally fit — based on your age, look, energy, and presence

• The personality traits you most easily and authentically bring to a scene

Together, these form your brand.

It’s not about being boxed in. It’s about making things clear for Casting Directors — helping them quickly see where you belong in a breakdown.

But your brand isn’t just the type. It’s your take on the role. Your energy. Your instincts. Your truth.

And that’s what I aim to capture in your reel — not a generic performance, but you, at your most compelling and castable.

You might already have a gut sense about your type. If not, we’ll explore it together in your consultation. We’ll look at:

• What you enjoy playing

• What roles people tend to cast you as

• What you naturally bring to the screen

Your showreel should reflect your essence — not what you think CDs want to see, but what makes you magnetic to watch.

Here are just a few examples often used in casting breakdowns:

Occupational Types

• Doctor / Nurse / Paramedic

• Police Officer / Army (inc. rank)

• Lawyer / Barrister / Clerk / Judge

• Teacher / Headteacher / Lecturer

• CEO / Entrepreneur / Corporate

• Kingpin / Criminal / Victim

• Techie / Nerd / Geek

• Student / Head Girl / Oxbridge Type

• Parent / Grandparent / Best Mate

Youth / Teen Types

• Streetwise / Urban

• ‘Euphoria’ Type

• Prom King / Queen

• Bully / Mean Girl

• Loyal Friend

• Sibling (older or younger)

These help layer your type. Some common ones include:

• Warm, caring, supportive

• Thoughtful, sensitive, deep

• Funny, witty, charming

• Sassy, rebellious, confident

• Shy, anxious, uncertain

• Assertive, commanding

• Threatening, aggressive

• Mature beyond their years

Together, your role types + personality traits = a powerful casting message.